LinkedIn is the world’s largest social network for work, with over 450 million users worldwide. As we work and connect globally across the borders, and the Internet makes it possible to find and work with new clients easier than ever, you should not miss out on the opportunities that LinkedIn gives you.
What LinkedIn Profile Should Be, and Why You Need It
LinkedIn profile is a way to connect with different people – potential clients, partners, colleagues and friends. It is also a way to show your skills, interests and career experience. It’s a combination of personal presentation, list of recommendations, your own website and a sales pitch.
Why you need it? Because you can get a lot from networking. Here is our blog post on why networking is important for accountants.
And if you wish to get the most out of your LinkedIn profile, read our tips for that in this post!
1) Professional Profile Picture
Your profile photo should show your face, and it should look professional but not too forced or fake. Try to smile, and make sure it looks professional – no distracting background, inappropriate outfits, drinks etc.
2) Short Introduction
LinkedIn lets you tell a story about yourself, and that’s exactly what you should do. Use the short introduction to have a description of your experience, goals and skills. Try to really tell a story – not just list different facts. LinkedIn should not only be used to list facts. Try to get people interested in you, both professionally and as a person.
3) Describe Your Experiences
Don’t just list your previous work experiences and positions. Use the space to briefly describe what you were doing, what you achieved and a bit about the company you worked for as well. Don’t write too much either, try to be concise – people don’t have time or interest to read too much information.
4) Try to Get Recommendations
It’s always helpful if you can get your colleagues, clients or managers to leave a reference on your profile. This gives you additional credibility and is usually a big plus. Yes, this means you might need to contact them and ask them for a recommendation, but it is worth it.
5) Share Useful Information and Be Active
Remember to also be active. LinkedIn should always be up to date, even if you are not actively looking for another job or a change in your career. Also, it is great to be positive and interact with others – be active in groups, leave thoughtful comments or advices, congratulate people on changes in their career…
Once You’ve Got New Clients – Collaborate Smarter!
CollaboraZon helps you achieve more in less time and with less effort! You can share files, comment, exchange messages, create events and so much more… You can see it for yourself and try it for free, just register here.